Promotional activity for Shahar nut spread
The Hashahar Ha’olah brand of chocolate spread introduced a new product, nut spread!
The launch was preceded by a five-year development process in Switzerland.
Parallel to the advertising campaign there were promotional activities around Israel.
The field activities included hostesses in supermarkets, and experiential activities for youngsters in population centers and entertainment areas.
So good, you want to lick every last drop…