Good Behavior Campaign
A special guerrilla campaign for Israel Railways, and unusual experiential activity, posing as the launch of a new, imaginary line of deodorants with two fragrances: garlic and skunk.
Stands were positioned in train stations, malls and at the Tel Aviv Marathon. A teaser activity as part of an overall campaign designed to improve passengers’ behavior.
Idea and production:
Profit and Respect
Zebra + Trophy Perspex