TMCST38 Good Behavior Campaign

Israel Railway

Good Behavior Campaign

A special guerrilla campaign for Israel Railways, and unusual experiential activity, posing as the launch of a new, imaginary line of deodorants with two fragrances: garlic and skunk.

 

Stands were positioned in train stations, malls and at the Tel Aviv Marathon. A teaser activity as part of an overall campaign designed to improve passengers’ behavior.

 

Idea and production:

Profit and Respect

 

Direction:

Zebra + Trophy Perspex

 

Photography:

Inbal Sheinberger

 

Design:

Respect