TMCST38 Surprise performance

Israel Railways

Surprise performance

Experiential campaign for the Israel Railways, for the enjoyment of passengers and to promote Israeli culture.

 

Every week for three months, passengers riding Israel Railways were surprised by performances that appeared suddenly at stations. A variety of artists, representing a wide range of Israeli culture, performed on platforms as passengers disembarked.

 

Performers included Yermi Kaplan, Noam Pinhasov, Portrait, Beit Habubot and many others.

 

Idea and production:

Profit

 

Amplification and lighting:

Ultrasound

 

Construction:

Ideo

 

Photography:

Liat Mandel

 

Design:

Profit Studio