As part of promotional activity for Mifal Hapais’ Hish Gad New York, we established experiential concept sites with a New York theme at select malls around Israel.
Stylishly-dressed hostesses walked around the mall and identified women in the midst of shopping. They invited them to purchase a Hish Gad NY ticket and be photographed against a NYC backdrop, using green screen technology.
The photos could then be uploaded to participants’ personal Facebook pages! Everyone who bought a Hish Gad NY ticket also received an “I Love NY” pamphlet listing the best stores, restaurants and entertainment venues in the city.
Idea and production:
Planning and simulation:
KameaScenery and Design