TMCST38 Bye-bye boss! Live your Dream

Lotto

Bye-bye boss! Live your Dream

Experiential activity for Mifal Hapais in shopping malls throughout Israel.

Passersby in the mall were invited into the Mifal Hapais Dream Center where visitors who had completed a lottery form could use a special application to write about the dream they want to live, if they won the first prize in Lotto. The dreams that visitors shared were printed, in real-time, on shirts that our studio designed especially for this purpose, including Lotto Gutzim (“dwarfs”).

 

Idea: Profit

 

Construction:

KameaScenery and Design

 

Planning and simulation:

Yuval Binder

 

Shirt printing:

Photo Key

 

Application: Picture IT

 

Photography:

Amir Reiner and Inbal Sheinberger

 

Design and graphics:

Profit Studio