Bye-bye boss! Live your Dream
Experiential activity for Mifal Hapais in shopping malls throughout Israel.
Passersby in the mall were invited into the Mifal Hapais Dream Center where visitors who had completed a lottery form could use a special application to write about the dream they want to live, if they won the first prize in Lotto. The dreams that visitors shared were printed, in real-time, on shirts that our studio designed especially for this purpose, including Lotto Gutzim (“dwarfs”).
KameaScenery and Design
Planning and simulation:
Application: Picture IT
Amir Reiner and Inbal Sheinberger
Design and graphics: