TMCST38 Run for the Money

Bank Leumi

Run for the Money

Cross media activity on campuses and social media, during which students played a broad range of virtual games, for which they earned virtual money that could be converted into real money in their Leumi account.

 

Idea and production:

Profit

 

Programming and app:

Zibaba

 

Copy:

Gilad and Omri

 

Construction:

Kol Sher Stages

 

Design:

Profit Studio