Think you have the “glance”?
Participants in the 2013
Marketing Association Conference were greeted
at a glittering Lotto booth.
In a professionally-styled scene against a green screen, they were photographed in a Mini Cooper, accompanied by a glamorous model (a woman for the men, and a man for the women).
The “glance” photos were then sent to their personal e-mail or Facebook page using an app designed especially for this purpose! In addition, participants were entered into a Glance Weekend lottery for a special sparkling weekend of glamour!
Idea and production:
Planning and simulation:
Kamea Scenery and Design