TMCST38 Think you have the “glance”


Think you have the “glance”?

Participants in the 2013
Marketing Association Conference were greeted

at a glittering Lotto booth.


In a professionally-styled scene against a green screen, they were photographed in a Mini Cooper, accompanied by a glamorous model (a woman for the men, and a man for the women).


The “glance” photos were then sent to their personal e-mail or Facebook page using an app designed especially for this purpose! In addition, participants were entered into a Glance Weekend lottery for a special sparkling weekend of glamour!


Idea and production:


Planning and simulation:

Yuval Binder


Kamea Scenery and Design


Picture IT


Profit Studio