TMCST38 Welcome Luck into Your Home


Welcome Luck into Your Home

An experiential activity for Mifal Hapais in shopping malls throughout Israel.

During this activity, passersby in malls were invited to the Mifal Hapais stand where those who completed a Lotto ticket could use a special application to select a specially-designed sign for the door of their home/office/room. Visitors received a copy of the sign that was printed on the spot.


Idea: Profit



Stage Services


Planning and simulation:

Yuval Binder


Sign printing:

Photo Key



Picture IT



Amir Reiner and Inbal Sheinberger


Design and graphics: Profit Studio